At Random Sounds, we don’t just distribute your music to platforms. We also build strategic partnerships and tech infrastructure to support sustainable growth for independent artists and labels.

Starting today, premium clients, labels, and white label partners who meet the eligibility criteria set by Spotify and our ALR team can access Discovery Mode. This Spotify feature allows you to promote your releases algorithmically in the spaces where listeners are most open to discovering new music.

If your music is already reaching new audiences, or you’re releasing collaborations with other artists, this tool can be a game changer. Here’s why: 

What is Discovery Mode?

Discovery Mode is a feature within Spotify for Artists that lets you select priority tracks to be included more often in algorithmic spaces like Autoplay, Radio, and personalized Mixes.

This doesn’t mean paying for streams. It means telling Spotify’s system: “This track matters, we’re backing it.”

If listeners respond well, the algorithm keeps pushing it. If not, it pulls back.

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Official Spotify data

Spotify has shared official stats on the impact of Discovery Mode in the first month:

• +50% in saves
  
  
• +44% in playlist adds
  
  
• +37% in new followers
  
  

Plus, 58% of new listeners come from outside the artist’s home country—opening doors to new markets.

No upfront investment

One of Discovery Mode’s biggest advantages is its performance-based model:

• There’s no cost to activate it.
  
  
• Spotify retains 30% of the royalties earned from plays that happen in Discovery Mode contexts.
  
  
• That commission is automatically deducted from your earnings.
  
  

This makes it accessible to artists with great songs—even if they don’t have a big marketing budget.

When and how to use it

Discovery Mode isn’t a fixed campaign. It’s a flexible tool you can turn on or off based on your strategy:

• Pre-release: reconnect with your fanbase ahead of a new single
  
  
• When a song gains momentum: amplify the growth
  
  
• Back catalog: bring life back to tracks that deserve a second chance
  
  
• Milestones: use visibility moments to attract new audiences

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Not a Premium user yet? Check out our plans and unlock these benefits.

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